Hopper Analytical - Portfolio Projects

athenahealth, Inc. Web Marketing

Tue, 24 Jan 2006 14:36:37 -0500

A significant effort in 2005 was for the client athenahealth, where I provided strategic web consulting and marketing solution design. I deployed a team of designers, consultants and engineers to execute a series of online initiatives aimed at significantly increasing athenahealth's inbound lead volume. Our efforts ultimately resulted in online lead generation becoming their most successful opportunity-creation tool, increasing revenue from web leads by 672% over 2004. Check out the case study.

ShareBoard 1.2.1

Sun, 25 Dec 2005 16:58:43 -0500

ShareBoard is a software experiment I began in multi-level collaboration. The software is a simple utility I wrote as a Konfabulator widget that allows a work team member to post a short message to be displayed simultaneously on all workteam computer desktops. The goal is to enable a creative group to collaborate and contribute simultaneously on (at least) three fronts:
1. Submit content to be shared
2. Submit feature requests as part of an integrated request forum
3. Submit code candidates as part of an integrated opensource project for the widget itself.

The primary goal of the project is to see how an overtly simple tool may inspire contributions on different fronts. After collecting initial feedback, I was inspired to make comments on complexity.

Stay tuned for version updates and more commentary from our learnings.

User Interface Assessment

Wed, 21 Dec 2005 11:35:14 -0500

A successful online merchant services company was looking to redesign their web application interface. They were conflicted about how to best prioritize their efforts, but understood a need to address site usability and the clear presentation of their offering. I was commissioned to walk through their online application interface and provide an intial user interface evaluation to help facilitate a focused redesign and development effort.

Marketing Performance Measurement System

Tue, 20 Dec 2005 10:12:49 -0500

I have designed and integrated several measurement systems that monitor, track, and report online user behavior. Recently, I architected an online marketing technology framework that deploys, tracks, and measures the success of cross-channel marketing campaigns for a specific client. With a team of software developers, we successfully built and integrated this system in 2004. Check out a diagram outlining the campaign measurement solution components.

Data Visualization / Report Design

Mon, 19 Dec 2005 10:40:38 -0500

A medical software client needed to effectively present data to physicians on the ongoing operational performance of their medical practices. I designed a report template targeting this unique audience. By using visual conventions typically found in wealth management reports, a sense of familiarity and credible affiliation was achieved while communicating the importance and timeliness of the dataset. By rethinking how performance data could be visually communicated, this time-starved and data-insensitive audience could more intuitively grasp the relevance of the information. To achieve this, I incorporated a series of visualization concepts, including thresholding, small multiples, and conditional formatting. I recruited a team to physicially construct and deploy this design as a dynamic reporting solution using the Perl template toolkit, SVG (for vector-based data presentation) and CSS / tableless layouts. Here's a mockup of my original design.

Wi-Lo

Fri, 4 Nov 2005 23:58:42 -0500

Wi-Lo (Wireless Location-Space) combines NetStumbler's scripting API with Konfabulator's design widgets to visually monitor your wireless multi access point location-space in realtime on your PC/Mac desktop.

Like most of my personal projects, this tries to explore multiple concepts. Wi-Lo combines the design simplicity required for desktop info-visualization with the barrier-lowering creative capacity of two scripting engines that target end-user development. This project is in progress.

AIGA Boston Book Group

Thu, 3 Nov 2005 12:37:22 -0500

While I was Director of Community Development for AIGA Boston, my energetic and disciplined design co-conspirator Cyndy proposed a local design-oriented book group with the goal of stimulating thinking on design. Discussing design is not only great fun, but serves the additional purpose of helping me identify topics and environments that successfully engage professional designers. Together we launched the group and Cyndy went on to chair the program. She has successfully kept it going for two years and about a dozen books and counting.

The project has grown to have two groups and 20+ local design professionals. We've held our first public event at the The Institute of Contemporary Art presenting a guest lecture by Nicholas Blechman, author of Empire: Nozone IX.

Publications

Wed, 2 Nov 2005 23:13:43 -0500

Aside from my blog on innovation and community, I’ve published an article on Innovation (pdf) in the CEO Refresher and Effective Executive and have been reviewed by Manyworlds.com and The Innoversity Network. I’ve also been covered by The Boston Business Journal on strategic business research.

Check out the Published reviews.

Becoming a Juggler

Fri, 1 Jul 2005 19:38:44 -0400

Juggling is an activity rich in opportunities to figure things out - be it a better understanding of the way our brain learns to adopt new methods of physical coordination, or mathmatical representations of throw patterns. In 2002 someone asked me if I was a juggler and I responded with certainty that I was not. Aside from professional status I wondered, how would one define "being a juggler" and could I do it? Someone calling themselves an (amateur) juggler should be able to accomplish four things:
1) Juggle 3-objects continuously (balls and clubs) 2) Execute at least a dozen basic tricks 3) Maintain simple passing routines with a juggling partner, and the doosie 4) Juggling five balls for at least 50 catches. In May of 2005 I nailed 50 five-ball catches; my last requirement. Here's a video of me experiencing a classic five-ball pattern deterioration (with attitude).